Matrixoul.Space

Our partnership with Matrixoul.space has been crucial in driving our digital and performance transformation. They have a great team that is both super creative and strategically data-driven.

Erin Fitzpatrick

VP of Marketing

57%

Website Traffic

46%

Organic Sessions

106%

More Providers Connected Directly With EXPAREL

Overview

EXPAREL, a subsidiary of Pacira Biosciences, is a cutting-edge, long-acting non-opioid anesthetic that effectively manages postsurgical pain.

Since its introduction in 2012, over 9 million patients have received EXPAREL as a safe and effective alternative to opioids. The product is administered by local injection directly at the surgical site, where it gradually releases bupivacaine over time, providing sustained pain relief without the risks associated with opioids and other narcotics.

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The Challenge

The need to stand out amidst rising competition and enhance online presence
Difficulty in attracting high-intent traffic that converts to leads
Low awareness of non-opioid treatment options and alternatives
Barriers to developing executing effective marketing campaigns to attract high-quality leads

Services

Performance Marketing Strategy & Execution

Paid Search & Display Paid Social

Website UX Analysis & Conversion Rate Optimization

Campaign Creative Strategy

SEO Strategy & Execution

Growth Analytics & Executive Dashboards

Approach

Defined Dual-Audience Growth & Targeting Strategy

Collaborated with teams to build growth and brand awareness plans for both patients and providers, mapping engagement journeys and separating objectives through a performance marketing framework.

Redesigned Digital Experience Through Insights

Conducted website analysis and stakeholder interviews to understand brand needs and redesigned landing pages and resources based on culture, process, and opportunity gaps.

Supported Journeys with UX, Content & SEO Alignment

Aligned user experience, content strategy, and search optimization to guide both audiences through discovery and engagement paths.

Scaled Awareness & Performance Through Experimentation

Deployed rapid paid search and display tests, using analytics and data visualization to recommend tactics that increased provider and patient inquiries and improved year-over-year engagement KPIs.

Defined Dual-Audience Growth & Targeting Strategy

Collaborated with teams to build growth and brand awareness plans for both patients and providers, mapping engagement journeys and separating objectives through a performance marketing framework.

Redesigned Digital Experience Through Insights

Conducted website analysis and stakeholder interviews to understand brand needs and redesigned landing pages and resources based on culture, process, and opportunity gaps.

Supported Journeys with UX, Content & SEO Alignment

Aligned user experience, content strategy, and search optimization to guide both audiences through discovery and engagement paths.

Scaled Awareness & Performance Through Experimentation

Deployed rapid paid search and display tests, using analytics and data visualization to recommend tactics that increased provider and patient inquiries and improved year-over-year engagement KPIs.

Results

We increased HCP sign ups by 307% for EXPAREL for the 3rd consecutive year.

Since we began our partnership with EXPAREL, we have seen remarkable growth in both healthcare providers and patients. We have seen a 120% increase in sessions, driven by a 20% decrease in bounce rate, a 28% increase in time spent on the EXPAREL website, and an increase in the number of pages viewed per session.

Our team at Matrixoul.space achieved record-breaking results by using a variety of tactics including audience refinement, rapid experimentation, conversion rate optimization, user behavior analysis, and consistent coordination with the EXPAREL team. As a result, the number of sessions at HCP increased by 57%, while the number of patients increased by 48% year-over-year. By creating and delivering content based on deal flow and franchise type, we were able to refine our audience, resulting in a 307% increase in key HCP conversion scores and a 340% increase in key patient conversion scores.