40%
40% Decrease in Cost-Per-Account-Creation
300%
300% Increase in App Downloads
106%
106% Increase in Click-Through-Rate
Overview
Inflection AI is a pioneering force in artificial intelligence, founded by AI tech disruptors Mustafa Suleyman (co-founder of DeepMind and CEO of Microsoft AI), Reid Hoffman (co-founder of LinkedIn), and Karén Simonyan (Chief Scientist at Microsoft AI). With a deep-rooted expertise in machine learning and generative AI, Inflection AI is revolutionizing human-computer interactions.
Their inaugural product, Pi, is not your typical AI assistant – it’s a personal AI companion designed to excel at conversational support and make emotional connections with users. Pi’s ability to engage users in meaningful dialogue is unparalleled – with average conversations lasting 33 minutes and week-over-week retention totaling 60%.
The Challenge
Stand out in the saturated AI chatbot market by highlighting Pi’s unique, emotionally engaging conversational experience.
Differentiate Pi from major competitors like ChatGPT, Gemini, and Perplexity to attract users seeking a deeper AI connection.
Validate Pi’s key value propositions to confirm alignment with user needs.
Identify ideal customer profiles to better target Pi’s unique user base.
Optimize messaging and creatives to resonate with identified customer profiles.
Balance the use of first-party data with strict user privacy standards, despite limited personalization options.
Services
Growth acquisition
Performance marketing (CAC, Conversion Rate, MAU)
Performance creative/branding
Community-led growth strategy, blueprint, and creator management
Creative matrix experimentation
Website and app store optimization
Growth retention & product-led growth strategy
CRO audit, strategy, and landing page implementation
App Store multivariate testing
Approach
Results
During its partnership with Matrixoul.space, Pi achieved 6 million monthly active users. To date, Pi has exchanged more than 4 billion messages with its users. By leveraging Matrixoul.space’s Creative Matrix system, building and deploying an end-to-end CRO and product-led growth strategy across the website, app store, and within the product flows, we achieved a blended cost per download under $4 (primary KPI) and a cost per account creation under $3 (secondary KPI).
Additionally, Google CTR rates consistently exceeded 20% for both branded and non-branded campaigns, demonstrating the effectiveness of the value proposition validation exercise. Achieving low acquisition costs while maintaining high in-app engagement demonstrates Pi’s strong product-market fit and the effectiveness of Matrixoul.space’s growth strategy.
Other key achievements include:
Achieved a 30% CPA for non-branded campaigns with Apple Search Ads
Achieved a 38% decrease in account creation CPA within the web browser app
Increased CVR to 15% through development of new landing pages
Drove a +106% lift in CTR through optimized Google Search campaigns
40%
40% Decrease in Cost-Per-Account-Creation
300%
300% Increase in App Downloads
106%
106% Increase in Click-Through-Rate
Let’s turn your potential into performance. Get in touch and start your growth journey today.