Matrixoul.Space

Matrixoul.space transformed our approach to social media, expertly guiding us through a successful TikTok launch and the development of a full-funnel paid strategy that brought immediate clarity and a tangible path to sustained growth. The squad was a consistent source of insightful perspectives and functioned like a natural extension of our team, making the entire process genuinely enjoyable for us.

Rachel Ong

Head of Social Media

200%

Growth attributed revenue

83%

Increase in follow growth in TikTok in under 1 year

202%

Increase in first-order conversions from Organic Search

Overview

A TL;DR of the top metrics for growth and brand recall.

-61% decrease in customer acquisition costs within 6 months
1M+ organic views across TikTok with 5% engagement rate (exceeding industry benchmarks)
+83% follower growth on TikTok in under 1 year
+202% increase in first-order conversions from Organic Search
+200% growth indirectly attributed revenue

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The Challenge

Gelato, a global print-on-demand platform enabling creators and entrepreneurs to sell custom products without inventory management, faced significant challenges in a competitive market:

Limited brand awareness against established competitors
A diverse target audience requiring different messaging for artists, influencers, and e-commerce entrepreneurs
Need to convey a complex value proposition around global production and ease of creating a second income stream

Services

Ongoing Business / Market Discovery

Growth Strategy Development & Deployment

Organic Social & Content Growth

Full Funnel Rapid Experimentation

Media & Budget Allocation Planning

Growth & Performance Modeling

Video Production and Editing

Dynamic Content Strategy

Approach

Identified Awareness Gap & Education Need

Research showed that potential customers were searching on TikTok but lacked educational content on the “why” and “how” of print-on-demand, creating an opportunity to position Gelato as an authority.

Built Platform-Native Content Strategy

Created content tailored to TikTok’s format to guide users during their research phase—an angle competitors weren’t leveraging—positioning Gelato as both a resource and expert.

Designed a Scalable Cross-Channel Ecosystem

Used TikTok to test messaging, then amplified winning concepts through paid social and expanded to Instagram and YouTube with platform-specific adaptations and website alignment.

Created Stage-Specific Messaging Frameworks

Tailored value propositions to audience segments—simplicity for new creators, global scale for established ones, and platform integrations for e-commerce entrepreneurs.

Identified Awareness Gap & Education Need

Built Platform-Native Content Strategy

Created content tailored to TikTok’s format to guide users during their research phase—an angle competitors weren’t leveraging—positioning Gelato as both a resource and expert.

Designed a Scalable Cross-Channel Ecosystem

Used TikTok to test messaging, then amplified winning concepts through paid social and expanded to Instagram and YouTube with platform-specific adaptations and website alignment.

Created Stage-Specific Messaging Frameworks

Tailored value propositions to audience segments—simplicity for new creators, global scale for established ones, and platform integrations for e-commerce entrepreneurs.

Results

Our Creative Matrix System identified the optimal combination of attention-grabbing hooks, value proposition framing that resonated with key audience segments, and social proof that helped overcome skepticism. We also tested and implemented high-performing CTAs that consistently drove conversions. This systematic approach led to an average 5% engagement rate across 200+ videos, significantly outperforming industry benchmarks.

Through strategic paid media optimization, we prioritized top-performing Advantage+ campaigns and amplified organic content with proven traction. As a result, we achieved a 61% reduction in cost per account created, increased daily budgets by 20%, and delivered a 67% quarter-over-quarter decrease in customer acquisition cost (CAC)—all while maintaining scalability without diminishing returns.

Our content strategy also delivered measurable impact on organic search performance. It drove a 16% increase in branded search impressions, a 23% increase in organic clicks, and most importantly, a 202% growth in first-order conversions from organic traffic, demonstrating the long-tail brand impact of a high-performing content engine.