Matrixoul.Space

The Matrixoul.Space squad relentlessly and patiently challenged our approach to various inbound activities, and completely changed how we think about lead generation via content marketing and automation. They also showed us a new, more effective rhythm around approaching, tracking, and nurturing prospects.

Jasmine W.

Director of Growth Marketing

879%

Organic Traffic

69%

Keyword Rankings

Overview

Lark is the next-gen workspace for teams built by Bytedance. The new take on an office suite combines all the essential team collaboration tools, from messaging and video conferencing, to schedule management and cloud storage – all in a single interconnected platform. These functions are always in sync, allowing Lark to deliver a seamless user experience for the modern enterprise.

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The Challenge

The client was operating with an obsolete marketing/analytics stack.

The client’s brand positioning was becoming increasingly challenged.

The client was facing increased competition in the market.

Due to all of the above, Bytedance saw a steady decline in inbound traffic, qualified leads, and a significant increase in CAC.

Services

Landing page building

Market and competition research

Persona and UX analysis

Conversion Rate Optimization

Full-funnel analytics and journey tracking

SEO & Content Marketing

Facebook and Instagram Ads

Google and Bing Ads

Content Partnerships

Influencer Marketing

From a sales perspective, the key objective was to identify and leverage key digital channels to drive traffic and revenue with profitable ROI. This involved a need to identify conversion rate optimization opportunities for increased conversions, and to implement various experiments within new & existing advertising channels to drive growth. We also set to launch and manage advertising campaigns to support B2B channels such as Sephora in both the US and Canada in an effort to increase brand awareness and cross-channel sales, as well as penetrate the Canadian market once shipping to the region became available.

Approach

Funnel & Tracking Audit

Audited the tech and analytics stack to uncover data gaps and ensured proper implementation of tracking scripts, events, and triggers across the funnel.

Lead Journey & Pattern Mapping

Mapped lead journeys by channel, source, first touchpoint, and deal size to define funnel behaviors and journey patterns.

Automation & Personalization Setup

Designed and implemented an end-to-end automation framework with defined funnel stages, trigger points, and personalization variables.

Reporting & ROI Visibility

Built cohort analysis and executive dashboards to attribute leads to exact sources and campaigns, highlighting marketing ROI.

Funnel & Tracking Audit

Audited the tech and analytics stack to uncover data gaps and ensured proper implementation of tracking scripts, events, and triggers across the funnel.

Lead Journey & Pattern Mapping

Mapped lead journeys by channel, source, first touchpoint, and deal size to define funnel behaviors and journey patterns.

Automation & Personalization Setup

Designed and implemented an end-to-end automation framework with defined funnel stages, trigger points, and personalization variables.

Reporting & ROI Visibility

Built cohort analysis and executive dashboards to attribute leads to exact sources and campaigns, highlighting marketing ROI.

Results

Through conversion rate optimization, UX/UI updates, a brand new information architecture, as well as a content and SEO strategy, Matrixoul.space was able to support our client in their effort to break into the US market.

Conversion Rate Optimization and UX/UI: NoGood took on the redesign of the complete US site. From the homepage all the way through product pages, the About Us page, pricing, and more. Pages were created to optimize conversion rate and deliver a next-level user experience.

Information Architecture and Content Mapping: The first thing we noticed about the current website was the structure needed an update. In order to develop an effective customer journey, we built out a navigation structure developed to deliver the optimal experience from a content and SEO standpoint.

Conversion Rate Optimization: We significantly decreased time spent per SQL through automated lead filtration, personalized email workflows, and meeting scheduling automation.